Privacy Policy


agilityIRL, LLC (“agilityIRL”) owns and operates this website. All references to “we”, “us”, this “website” or this “site” shall be construed to mean agilityIRL.

Plain English Version

Our site,, is hosted in the United States.  It is designed for only two purposes: to provide information, and to engender business conversations; we do not conduct any ecommerce.

We collect information for only two reasons. First, we collect the basic personal information necessary to fulfill a request you make for information. Second, certain technical information is collected to understand how our website is being used so we can manage its effectiveness and performance.

We use MailChimp to facilitate our email communications and manage our collection of your personal information. Personal information is not collected in an automated way; it is only done in a process that you will have chosen to initiate, such as completing a “Contact Us” form, or subscribing to a blog. We also collect personal information included in any “off-site” communications you may conduct with us; examples of “off-site” communication include direct email, text messages, and postal mail. In any case, the only data we collect is that which you choose to provide, and you will always be provided with the ability to “unsubscribe.”

Our primary use of your personal information is to communicate with you; we will never sell your personal information. However, there are specific situations in which we may share your personal information with a third party; they are: a company that we acquire outright or in which we acquire a controlling interest; a partner with whom we are conducting a joint marketing venture; a trusted service provider we have engaged to diagnose and resolve a problem such as website performance or a security breach; a legally obtained warrant properly served by law enforcement; lastly, to the buyers should we ever sell our business.

We use Google Analytics which collects data pertaining to your usage of our website, such as the type of device you are using, and your IP Address. To do this, Google employs the use of four cookies. Three of these cookies capture usage statistics; the fourth cookie is the one Google uses to capture data for their own marketing purposes.

Google has developed a tool should you wish to prevent your data from being used by Google Analytics; you can find it here.

The four cookies employed by Google Analytics are the only cookies used on our site. However, Web Beacons (a.k.a., single-pixel gifs, or clear gifs), which deliver cookies, may be included in promotional e-mail messages or other communications in order to determine whether messages have been opened, have led to a website visit, or have otherwise been acted upon.

That’s it.

Legalese Version


We reserve the right to modify this Privacy Policy at any time, and without prior notice, by posting an amended Privacy Policy that is always accessible by clicking on the “Privacy Policy” link on this site’s home page. Your continued use of this site indicates your acceptance of the amended Privacy Policy.

Regarding Personal Information (defined below), if any modifications are materially less restrictive on our use or disclosure of the Personal Information previously disclosed by you, we will obtain your consent before implementing such revisions with respect to such information.


We collect Personal Information. “Personal Information” includes any information regarding a natural person that may be used directly to identify the person. Personal Information that we collect may vary with each separate purpose for which you provide it, and it may include one or more of the following categories: name, physical address, an email address, phone number, credit card information including credit card number, expiration date, and billing address, and location data.

We collect Usage Data. We reserve the right to collect information based on your usage of this site which is information collected automatically from this site (or third party services employed in this site), which can include: the IP addresses or domain names of the computers utilized by the users who use this site, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the user, the various time details per visit (e.g., the time spent on each page within the site) and the details about the path followed within the site with special reference to the sequence of pages visited, other parameters about the device operating system and/or the user’s IT environment, and data, conversion rates, marketing and conversion data and statistics, reports, analytics data, reviews and surveys (“Usage Data”). Usage Data is essentially anonymous when collected but could be used indirectly to identify a person.


We collect Personal Information at the time you provide it to us. We collect Personal Information through “on-site” forms such as a blog sign-up form or a “contact us”. form on our website, or from an email, text message, postal letter, or other form of direct communication you may send to us.

We reserve the right to monitor your use of this site. As you navigate through this site, Usage Data may be passively collected (that is, gathered without your actively providing the information) using various analytics and reporting technologies, such as cookies and web beacons.


We will use your Personal Information for the performance of the services for which it was given, and in connection with other products, services, promotions, or contests we may offer, and our private, internal reporting for this site, and security assessments for this site.

We reserve the right to make full use of Usage Data. For example, we may use Usage Data to provide better service to site visitors, customize the site based on your preferences, compile and analyze statistics and trends about the use of this site, and otherwise administer and improve this site for your use.


General Disclosure Policy. We will never sell your Personal Information, and with certain exceptions neither will we otherwise share your personal information.  Those exceptions are described in the paragraphs that follow.

Affiliated Entities. We reserve the right to provide your Personal Information and Usage Data to any affiliated entities we may have. Affiliated entities are entities that we legally control (by voting rights) or that control us.

Service Providers. We reserve the right to provide access to your Personal Information and Usage Data to our trusted service providers that assist us with the operation and maintenance of this site. For example, we contract with third parties to host our servers, provide security, and other services. Our service providers will be given access to your information only as is reasonably necessary to provide the services for which they are contracted.

Successors. If we sell or otherwise transfer part or all of our business or assets to another organization, such as in the course of an acquisition, merger, bankruptcy or liquidation, we may transfer your Personal Information and Usage Data. In such an event, we will require the buyer or transferee to agree to our commitments provided in this Privacy Policy.

Legal Process, Enforcement and Security Notice. We reserve the right to disclose your Personal Information and Usage Data if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary (i) to satisfy any applicable law, regulation, legal process or enforceable governmental request (such as for example, to comply with a subpoena or court order), (ii) to detect, prevent, and address fraud or other illegal activity, and (iii) to investigate, respond to, or enforce violations of our rights or the security of this site.

When We Participate in a Joint Venture with Marketing Partners. We may participate with another company or individual for purposes of jointly promoting our products, services, promotions or contests or their products, services, promotions, or contests. We reserve the right to disclose your Personal Information to them for purposes of (i) compensation, transaction processing, fulfillment, and support, and (ii) for purposes of offering you other products, services, promotions, and contests. These joint venture marketing partners may also contact you regarding other products, services, promotions, or contests.

Your California Privacy Rights. Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to the email address provided in our contact information below and include the phrase “California Privacy Request” in the subject line, the domain name of the website you are inquiring about, along with your name, address and email address.


In order to provide better service for our site, we may use Cookies and Web Beacons to collect Usage Data to store your preferences and information about what pages you visit and past activity at our site. We may also employ Web Beacons from third parties in order to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other operations of our site.

“Cookies” are tiny pieces of information stored by your browser on your computer. The only cookies employed on our website are the four used by Google Analytics; three of which are used to collect usage data, with the fourth used by Google to gather data for their marketing purposes.

Web Beacons, sometimes called single-pixel gifs or clear gifs, are used to assist in delivering cookies, and they allow us to count users who have visited pages of our site. Web Beacons may be included in promotional e-mail messages or other communications in order to determine whether messages have been opened and acted upon.


We reserve the right to participate with third party analytics partners to monitor and analyze Web traffic and to keep track of user behavior on this site.  To this end, we use Google Analytics. Google utilizes the data collected to track and examine the use of this site, to prepare reports on its activities, and to share them with other Google services.

Google has developed a tool should you wish to prevent your data from being used by Google Analytics; you can find it here.


We do not knowingly collaborate with any social media provider in the sharing of Personal Information.


We will implement reasonable and appropriate security procedures consistent with prevailing industry standards to protect data from unauthorized access by physical and electronic intrusion. Unfortunately, no data transmission over the Internet or method of data storage can be guaranteed 100% secure. Therefore, while we strive to protect your Personal Information by following generally accepted industry standards, we cannot ensure or warrant the absolute security of any information you transmit to us or archive at this site.

When you transmit Personal Information through one of our website processes, we encrypt that information in transit using secure socket layer technology (SSL). After the secure transfer of your Personal Information, the information is maintained and stored with 128-bit encryption.


Any Personal Information which we may collect on this site will be stored and processed in our servers located only in the United States. If you reside outside the United States, your choice to provide Personal Information to us represents your consent to the transfer of that Personal Information to the United States.


Our automated email system will always provide you with the option to “unsubscribe.” In addition, you may also request changes or updates to your Personal Information for legitimate purposes. We request identification prior to approving such requests. We reserve the right to decline any requests that are unreasonably repetitive or systematic, require unreasonable time or effort of our technical or administrative personnel, or undermine the privacy rights of others.


This site contains links to other websites operated by our partners. If you do click on any of the links to their websites or accept any of their promotional offers, your click-through information and any information that you provide in the process of registration or purchase will be transferred to these sites. We have no responsibility or liability for the policies and practices of these sites. You should be careful to review any privacy policies posted on any of these sites before providing information to them.


We are committed to preserving online privacy for all of its website visitors, including children. This site is a general audience site. Consistent with the Children’s Online Privacy Protection Act (COPPA), we will not knowingly collect any information from, or sell to, children under the age of 13. If you are a parent or guardian who has discovered that your child under the age of 13 has submitted his or her personally identifiable information without your permission or consent, we will remove the information from our active list, at your request. To request the removal of your child’s information, please contact our site as provided in the section below and be sure to include in your message the same information that your child submitted.


If you have any questions regarding this Privacy Policy, please contact the owner and operator of this website business at:

agilityIRL, LLC

Attn: Privacy Policy Officer

1478 159th Avenue NW,

Andover, MN, 55304 USA


Telephone: +1-651-356-8850


SEP 2016: Origination

MAY 2018: Updated to reflect elimination of ecommerce functionality from website, and to be GDPR compliant.